Welcome to the Purpose-Driven Collective

A newsletter for small business owners who lead with purpose, believe in possibility, and build for impact.

A Powerful Brand Starts with Clarity, Builds with Purpose, Grows with Impact.

Subscribe and Get Your FREE Purpose-Driven Brand Clarity Starter Kit as a BONUS!

Join the collective and get instant access to the Brand Clarity Starter Kit, your interactive digital guide to discovering your purpose and aligning it with the core elements of your brand strategy, so you can craft messaging that resonates that is true to you.

Inside the Purpose-Driven Brand Clarity Starter Kit You'll Get:

The Purpose Alignment Workbook

Discover your brand’s WHY: the deeper purpose that fuels your business.

Using trusted frameworks like Ikigai and the Golden Circle, this workbook guides you step-by-step to uncover what truly drives your brand. By the end, you’ll have a clear Brand Purpose Statement that gives you an anchor to dive into further brand clarification.

The Purpose-Driven Brand Checklist: 10 Powerful Questions to Clarify Your Brand Identity

Take the guesswork out of building your brand identity.

With your Brand Purpose Statement defined, it’s time to start building a brand around it. The Purpose-Driven Brand Checklist: 10 Powerful Questions to Clarify Your Brand Identity walks you through the key areas where your brand should reflect your purpose before you start developing your brand strategy and messaging.

What You’ll Get Inside The Purpose-Driven Collective

  • Clarity Prompts: Reflections and strategic frameworks to help you discover your purpose and infuse it into a brand that aligns with your values and mission.

  • Actionable Brand Strategies & Industry Insights: Straightforward, context-rich content that supports you in launching or growing a purpose-driven small business that reflects who you truly are.

  • Storytelling Frameworks: Guidance on using the power of storytelling to build trust, create genuine connections with your ideal audience, and grow your brand with impact.

  • Pronoia Mindset Advice: Inspiration and mindset shifts to help you embrace a pronoia outlook, step confidently into your purpose, and unlock your full potential.

  • Exclusive Tools & Resources: Early access to practical downloads—like the Purpose-Driven Brand Clarity Starter Kit—to support your journey.

Meet the Founder

Hello, I am Tess Zevenbergen, the founder of Pronoia Communications.I established Pronoia as a purpose-driven brand consultancy to help small businesses amplify their brands by turning purpose into strategy and story into impactful growth. I want to help small business owners like you actualize your potential through the power of story.My vision is to transform how small business owners communicate by amplifying authentic, purpose-driven stories that foster genuine connections, align with their values, and inspire positive, impactful changes.

We respectfully acknowledge the ancestral, traditional and unceded territories of the x·mY¸kwYyYm (Musqueam), Skwxwú7mesh (Squamish), and selílwitulh
(Tsleil-waututh) Nations where we live, learn, play and work together.

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